This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid pers...
Understanding the music industry as it exists today requires an understanding of how it developed over time. Today's music industry would most certainly not be the one anybody would design from scratch. It has many inefficiencies and quirks that reflect the economic pressures and musical concerns of bygone ages.
The history of music is clos...