Entrepreneurial Cognition
Exploring the Mindset of Entrepreneurs
by Dean A. Shepherd, Holger Patzelt
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Book Description
This book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual's cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals' knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.This open book is licensed under a Creative Commons License (CC BY). You can download Entrepreneurial Cognition ebook for free in PDF format (3.1 MB).
Book Details
Subject
Business and Management
Publisher
Palgrave Macmillan
Published
2018
Pages
287
Edition
1
Language
English
ISBN13
9783319717814
ISBN10
3319717812
ISBN13 Digital
9783319717821
ISBN10 Digital
3319717820
PDF Size
3.1 MB
License
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