Market Segmentation Analysis
This book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of mark...
Contemporary Turkey at a Glance
Turkey has witnessed significant social, cultural, and political change over the last decades. This transformation has manifested itself in all segments of society and resulted in the alteration of political ideologies and institutions. The twelve authors of this volume shed light on the complexities of a changing Turkey through an interdisciplinar...
Ethnic Identity, Social Mobility and the Role of Soulmates
Based on a study among higher-educated adult children of lower-class Turkish and Moroccan immigrants in the Netherlands, this open access book explores processes of identification among social climbers with ethnic minority backgrounds. Using both survey data and open interviews with these 'minority climbers', the study details the contextual and te...
Analyzing Qualitative Data with MAXQDA
This book presents strategies for analyzing qualitative and mixed methods data with MAXQDA software, and provides guidance on implementing a variety of research methods and approaches, e.g. grounded theory, discourse analysis and qualitative content analysis, using the software. In addition, it explains specific topics, such as transcription, build...
Robotics
This book introduces readers to robotics, industrial robot mechanisms, and types of robots, e.g. parallel robots, mobile robots and humanoid robots. The book is based on over 20 years of teaching robotics and has been extensively class tested and praised for its simplicity.It addresses the following subjects: a general introduction to robotics; bas...
Evidence-Based Critical Care
This book approaches the study of critical care with teaching in mind. In medicine "teachable moments" usually occur in clinical context, where the engagement in a real case exemplifies principles of diagnosis or therapy. In order to replicate the teaching method, selected cases are presented within each chapter offering the reader an opp...
Travel Marketing, Tourism Economics and the Airline Product
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark ...
HoloLens Succinctly
Microsoft's HoloLens applications exist in the ever-expanding realm of mixed reality. In HoloLens Succinctly, author Lars Klint guides readers into the various segments of this augmented world, outlining the architecture of HoloLens apps, exploring code and design issues, and offering step-by-step instruction on inputting data so that users can col...
Libelf by Example
This tutorial introduces libelf, a library for reading and writing object code in the Extensible Linking Format (ELF) file format. - Getting started with libelf: obtaining a handle to an ELF object, establishing a working ELF version, and handling errors reported by libelf. - How ELF data structures are laid out in-memory and on disk, the notions...
The Unicode Cookbook for Linguists
This text is a practical guide for linguists, and programmers, who work with data in multilingual computational environments. We introduce the basic concepts needed to understand how writing systems and character encodings function, and how they work together at the intersection between the Unicode Standard and the International Phonetic Alphabet. ...