Travel Marketing, Tourism Economics and the Airline Product

An Introduction to Theory and Practice

by Mark Anthony Camilleri

DescriptionDetailsHashtagsReport an issue

Book Description

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.

This open book is licensed under a Creative Commons License (CC BY). You can download Travel Marketing, Tourism Economics and the Airline Product ebook for free in PDF format (2.5 MB).

Book Details

Subject
Business and Management
Publisher
Springer
Published
2018
Pages
223
Edition
1
Language
English
ISBN13
9783319498485
ISBN10
3319498487
ISBN13 Digital
9783319498492
ISBN10 Digital
3319498495
PDF Size
2.5 MB
License
CC BY

Related Books

Energy and the Wealth of Nations
In this updated edition of a groundbreaking text, concepts such as energy return on investment (EROI) provide powerful insights into the real balance sheets that drive our "petroleum economy." Hall and Klitgaard explore the relation between energy and the wealth explosion of the 20th century, and the interaction of internal limits to grow...
Architecture and the Novel under the Italian Fascist Regime
Architecture and the Novel under the Italian Fascist Regime discusses the relationship between the novel and architecture during the Fascist period in Italy (1922-1943). By looking at two profoundly diverse aesthetic phenomena within the context of the creation of a Fascist State art, Billiani and Pennacchietti argue that an effort of construction,...
Wellbeing Economics
Economists have long sought to maximise economic growth, believing this to be their best contribution to improving human welfare. That approach is not sustainable in the face of ongoing issues such as global climate change, environmental damage, rising inequality and enduring poverty. Alternatives must be found. This book addresses that challenge....
Firm Innovation and Productivity in Latin America and the Caribbean
This volume uses the study of firm dynamics to investigate the factors preventing faster productivity growth in Latin America and the Caribbean, pushing past the limits of traditional macroeconomic analyses. Each chapter is dedicated to an examination of a different factor affecting firm productivity - innovation, ICT usage, on-the-job-training, fi...
Understanding Risks and Uncertainties in Energy and Climate Policy
This book analyzes and seeks to consolidate the use of robust quantitative tools and qualitative methods for the design and assessment of energy and climate policies. In particular, it examines energy and climate policy performance and associated risks, as well as public acceptance and portfolio analysis in climate policy, and presents methods for ...
The Early Years
The Early Years analyzes the development of Latin American and Caribbean children and makes a compelling case for government intervention in what is instinctively a family affair. Spending on effective programs for young children is an investment that, if done well, will have very high returns, while failure to implement such programs will lower th...