Travel Marketing, Tourism Economics and the Airline Product
An Introduction to Theory and Practice
by Mark Anthony Camilleri
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Book Description
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.This open book is licensed under a Creative Commons License (CC BY). You can download Travel Marketing, Tourism Economics and the Airline Product ebook for free in PDF format (2.5 MB).
Book Details
Subject
Business and Management
Publisher
Springer
Published
2018
Pages
223
Edition
1
Language
English
ISBN13
9783319498485
ISBN10
3319498487
ISBN13 Digital
9783319498492
ISBN10 Digital
3319498495
PDF Size
2.5 MB
License
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