Consumer Data Research

by Paul A. Longley, Alex Singleton, James Cheshire

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Book Description

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.

This open book is licensed under a Open Publication License (OPL). You can download Consumer Data Research ebook for free in PDF format (41.2 MB).

Table of Contents

Part One
Provenance and Consumer Data Infrastructure
 
Chapter 1
Consumer Registers as Spatial Data Infrastructure and their Use in Migration and Residential Mobility Research
 
Chapter 2
The Provenance of Customer Loyalty Card Data
 
Chapter 3
Retail Areas and their Catchments
 
Chapter 4
Given and Family Names as Global Spatial Data Infrastructure
 
Part Two
Dynamics and Consumer Data Infrastructures
 
Chapter 5
Ethnicity and Residential Segregation
 
Chapter 6
Movements in Cities: Footfall and its Spatio-Temporal Distribution
 
Chapter 7
The Geography of Online Retail Behaviour
 
Chapter 8
Smart Card Data and Human Mobility
 
Chapter 9
Interpreting Smart Meter Data of UK Domestic Energy Consumers
 
Part Three
New Applications and Data Linkage
 
Chapter 10
Geovisualisation of Consumer Data
 
Chapter 11
Geotemporal Twitter Demographics
 
Chapter 12
Developing Indicators for Measuring Health-Related Features of Neighbourhoods
 
Chapter 13
Consumers in their Built Environment Context
 

Book Details

Publisher
UCL Press
Published
2018
Pages
198
Edition
1
Language
English
ISBN13 Digital
9781787353893
ISBN10 Digital
1787353893
PDF Size
41.2 MB
License
Open Publication License

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