Global Business Strategy

Multinational Corporations Venturing into Emerging Markets

by Kazuyuki Motohashi

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Book Description

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

This open book is licensed under a Creative Commons License (CC BY-NC). You can download Global Business Strategy ebook for free in PDF format (5.2 MB).

Book Details

Subject
Business and Management
Publisher
Springer
Published
2015
Pages
265
Edition
1
Language
English
ISBN13
9784431554677
ISBN10
443155467X
ISBN13 Digital
9784431554684
ISBN10 Digital
4431554688
PDF Size
5.2 MB
License
CC BY-NC

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