Cross-Media Communications

An Introduction to the Art of Creating Integrated Media Experiences

by Drew Davidson

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Book Description

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

CMC Media Files show how cross-media can be applied, with art, music and illustrations that complement the text. Chapters have overviews and problem-based/project-based activities to encourage active engagement with the readings. Throughout the text there are specific examples, case studies, foundations, and interviews with experts in the field to better illustrate the nature of cross-media.

Cross-media Communications are integrated, interactive experiences that occur across multiple media, with multiple authors and have multiple styles. The audience becomes an active part in a cross-media experience. The overarching goal is to provide an overview of cross-media design and development. It is meant to be interdisciplinary and introductory in concept and implementation.

This open book is licensed under a Creative Commons License (CC BY-NC-ND). You can download Cross-Media Communications ebook for free in PDF format (34.1 MB).

Table of Contents

Chapter 1
Terms and Process
Chapter 2
History and Context
Chapter 3
Textual Media
Chapter 4
Electronic Media
Chapter 5
Digital Media
Chapter 6
Environmental Media
Chapter 7
Entertainment and Art
Chapter 8
Education and Training
Chapter 9
Activism and Public Relations
Chapter 10
Marketing and Advertising
Chapter 11
Commentary and Critique
Chapter 12
Transparency and Ubiquity
Chapter 13
Ethics and Literacy

Book Details

Publisher
ETC Press
Published
2011
Pages
294
Edition
1
Language
English
ISBN13 Digital
9780557285655
ISBN10 Digital
0557285658
PDF Size
34.1 MB
License
CC BY-NC-ND

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