Digital Dilemmas

Exploring Social Media Ethics in Organizations

by Øyvind Kvalnes

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Book Description

Social media is at the core of digital transformations in organizations. Facebook, Twitter, LinkedIn, and other social media platforms widen the scope for rapid and effective communication with stakeholders. They also create a range of new and challenging ethical dilemmas.This open access book categorizes the dilemmas organizations across a range of industries can face when they implement social media to communicate with stakeholders. This book provides a systematic framework for analyzing these ethical dilemmas in social media using the Navigation Wheel. This tool leads the decision-maker through a series of considerations such as legal questions, corporate identity, morality, reputation, and ethics. Finally, the author considers implications for leaders and presents potential solutions to these dilemmas.
Based on five years of original research with 250 executive students at a European business school, all of whom work with social media communications in their organizations, this book is the first major study to explore the ethical use of social media across industries and is a valuable resource for researchers and practitioners alike.

This open book is licensed under a Creative Commons License (CC BY). You can download Digital Dilemmas ebook for free in PDF format (1.2 MB).

Book Details

Subject
Computer Science
Publisher
Palgrave Macmillan
Published
2020
Pages
93
Edition
1
Language
English
ISBN13
9783030459260
ISBN10
3030459268
ISBN13 Digital
9783030459277
ISBN10 Digital
3030459276
PDF Size
1.2 MB
License
CC BY

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