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Business and Management

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Essentials of Business Analytics
Essentials of Business Analytics

by Bhimasankaram Pochiraju, Sridhar Seshadri

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters...


Digital Business Models
Digital Business Models

by Bernd W. Wirtz

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the com...


Introductory Business Statistics
Introductory Business Statistics

by Alexander Holmes, Barbara Illowsky, Susan Dean

Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, w...


Entertainment Science
Entertainment Science

by Thorsten Hennig-Thurau, Mark B. Houston

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainab...


Market Segmentation Analysis
Market Segmentation Analysis

by Sara Dolnicar, Bettina Grün, Friedrich Leisch

This book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of mark...


Indigenous Knowledge and Education in Africa
Indigenous Knowledge and Education in Africa

by Chika Ezeanya-Esiobu

This book presents a strong philosophical, theoretical and practical argument for the mainstreaming of indigenous knowledge in curricula development, and in teaching and learning across the African continent. Since the dawn of political independence in Africa, there has been an ongoing search for the kind of education that will create a class of pr...


Exploring Business
Exploring Business

by UMN

Exploring Business introduces students to business roles and concepts in an exciting way. This text will help you decide whether business is right for you and, if so, what areas of business you'd like to study further. Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not r...


Business Communication for Success
Business Communication for Success

by UMN

Business Communication for Success is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and pro...


Fundamentals of Business
Fundamentals of Business

by Stephen J. Skripak

Fundamentals of Business, 2nd Edition is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organi...


Business Math
Business Math

by Jean-Paul Olivier, Red River College

Business Mathematics was written to meet the needs of a twenty-first century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and Present). This process is found throughout the text and in every guided example to help students develop...


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