Digital Business Models

Concepts, Models, and the Alphabet Case Study

by Bernd W. Wirtz

DescriptionDetailsHashtagsReport an issue

Book Description

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models.The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy.

In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model.

Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models.Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

This open book is licensed under a Creative Commons License (CC BY). You can download Digital Business Models ebook for free in PDF format (7.8 MB).

Book Details

Subject
Business and Management
Publisher
Springer
Published
2019
Pages
252
Edition
1
Language
English
ISBN13
9783030130046
ISBN10
3030130045
ISBN13 Digital
9783030130053
ISBN10 Digital
3030130053
PDF Size
7.8 MB
License
CC BY

Related Books

Designing Sustainable Energy for All
This book addresses the issue of diffusing sustainable energy access inlow- and middle-income contexts. Access to energy is one of the greatest challenges for many people living in low-income and developing contexts, as around 1.4 billion people lack access to electricity.Distributed Renewable Energy systems (DRE) are considered a promising approa...
Disrupting Finance
This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional banks and financial services are under increasing competition from global IT companies such as Google, Apple, Amazon and PayPal whilst facing pressure from investors to reduce costs, increase ag...
Industry 4.0 for SMEs
This free book explores the concept of Industry 4.0, which presents a considerable challenge for the production and service sectors. While digitization initiatives are usually integrated into the central corporate strategy of larger companies, smaller firms often have problems putting Industry 4.0 paradigms into practice. Small and medium-sized ent...
Manifesto of the New Economy
How do social networking services earn money?What is the "second hand of the market" and how does it operate? Why does society need so many different kinds of goods? What does happiness economics not reveal about happiness?What is the link between talent, success and "stardom"? What is the business development model for the ent...
Business Models for the Data Economy
You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be ...
Economic Aspects and Business Models of Free Software
This module is focused on the study of Free Software in relation with the private sector and the economic implications of its use and development models. We analyse the software industry from an economic perspective: how it was affected by the raise of free software and what is its potential for the future. On the other hand, we study how to use Fr...