The Business of Plant Breeding

Market led Approaches to Plant Variety Design in Africa

by Gabrielle Persley, Vivienne Anthony

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Book Description

The Business of Plant Breeding is the result of a study on demand-led plant variety design for markets in Africa, sharing best practices from private and public sector breeding programmes worldwide that are applicable to improving tropical crops in Africa.

Beginning with an overview of the principles of demand-led plant breeding, the book then discusses aspects such as understanding the demands of clients and markets in rural and urban areas, foresight in setting product profiles and breeding targets, and determining breeding strategy and stage plans. It also covers measuring success and making the business case for future investments in breeding programmes that will deliver new varieties to meet market demands. The book:

- Brings together the experience of plant breeders around the world, representing universities, national plant breeding programmes, regional and international agricultural research institutes, and private seed companies, showcasing how to respond to changing market demands;
- Provides educational resource materials within each chapter;
- Includes templates for use as planning tools by plant breeding programs for determining priority traits that meet market demands.

An important read for professionals and students of plant breeding and genetics, this book is also a useful resource for anyone interested in developing and disseminating new, market-led technologies to increase productivity and profitability in tropical agriculture.

The study was sponsored by the Australian Centre for International Agricultural Research, the Crawford Fund and the Syngenta Foundation for Sustainable Agriculture, and managed by the University of Queensland.

This open book is licensed under a Open Publication License (OPL). You can download The Business of Plant Breeding ebook for free in PDF format (8.6 MB).

Table of Contents

Chapter 1
Principles of Demand-led Plant Variety Design
Chapter 2
Visioning and Foresight for Setting Breeding Goals
Chapter 3
Understanding Clients' Needs
Chapter 4
New Variety Design and Product Profiling
Chapter 5
Variety Development Strategy and Stage Plan
Chapter 6
Monitoring, Evaluation and Learning
Chapter 7
The Business Case for Investment in New Variety Development

Book Details

Subject
Business and Management
Publisher
CABI
Published
2017
Pages
236
Edition
1
Language
English
ISBN13
9781786393814
ISBN10
1786393816
ISBN13 Digital
9781786393838
ISBN10 Digital
1786393832
PDF Size
8.6 MB
License
Open Publication License

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