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The Art of SEO

Mastering Search Engine Optimization

by Jessie Stricchiola, Stephan Spencer, Eric Enge

The Art of SEO

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Book Description

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

- Comprehend SEO's many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google's Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry

This open book is licensed under a Open Publication License (OPL). You can download The Art of SEO ebook for free in PDF format (10.5 MB).

Table of Contents

Chapter 1
Search: Reflecting Consciousness and Connecting Commerce
Chapter 2
Search Engine Basics
Chapter 3
SEO Planning: Customizing Your Strategy
Chapter 4
SEO Implementation: First Stages
Chapter 5
Keyword Research
Chapter 6
Developing an SEO-Friendly Website
Chapter 7
Content Marketing
Chapter 8
How Social Media and User Data Play a Role in Search Results and Rankings
Chapter 9
Panda, Penguin, and Penalties
Chapter 10
Mobile, Local, and Vertical SEO
Chapter 11
Tracking Results and Measuring Success
Chapter 12
Domain Changes, Redesigns, and Troubleshooting
Chapter 13
SEO Education and Research
Chapter 14
SEO Support: In-House, External, or Both?
Chapter 15
An Evolving Art Form: The Future of SEO

Book Details

The Art of SEO
Computer Science
O'Reilly Media
ISBN13 Digital
ISBN10 Digital
PDF Size
10.5 MB
Open Publication License

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