The Art of SEO
Mastering Search Engine Optimization
by Jessie Stricchiola, Stephan Spencer, Eric Enge
DescriptionTable of ContentsDetailsHashtagsReport an issue
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO's many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google's Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry 
Book Description
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO's many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google's Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
This open book is licensed under a Open Publication License (OPL). You can download The Art of SEO ebook for free in PDF format (10.5 MB).
Table of Contents
Chapter 1
Search: Reflecting Consciousness and Connecting Commerce
Chapter 2
Search Engine Basics
Chapter 3
SEO Planning: Customizing Your Strategy
Chapter 4
SEO Implementation: First Stages
Chapter 5
Keyword Research
Chapter 6
Developing an SEO-Friendly Website
Chapter 7
Content Marketing
Chapter 8
How Social Media and User Data Play a Role in Search Results and Rankings
Chapter 9
Panda, Penguin, and Penalties
Chapter 10
Mobile, Local, and Vertical SEO
Chapter 11
Tracking Results and Measuring Success
Chapter 12
Domain Changes, Redesigns, and Troubleshooting
Chapter 13
SEO Education and Research
Chapter 14
SEO Support: In-House, External, or Both?
Chapter 15
An Evolving Art Form: The Future of SEO
Book Details
Title
The Art of SEO
Subject
Computer Science
Publisher
O'Reilly Media
Published
2015
Pages
141
Edition
3
Language
English
ISBN13 Digital
9781491948965
ISBN10 Digital
1491948965
PDF Size
10.5 MB
License
Open Publication License
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