The Art of SEO

Mastering Search Engine Optimization

by Jessie Stricchiola, Stephan Spencer, Eric Enge

DescriptionTable of ContentsDetailsHashtagsReport an issue

Book Description

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

- Comprehend SEO's many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google's Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry

This open book is licensed under a Open Publication License (OPL). You can download The Art of SEO ebook for free in PDF format (10.5 MB).

Table of Contents

Chapter 1
Search: Reflecting Consciousness and Connecting Commerce
Chapter 2
Search Engine Basics
Chapter 3
SEO Planning: Customizing Your Strategy
Chapter 4
SEO Implementation: First Stages
Chapter 5
Keyword Research
Chapter 6
Developing an SEO-Friendly Website
Chapter 7
Content Marketing
Chapter 8
How Social Media and User Data Play a Role in Search Results and Rankings
Chapter 9
Panda, Penguin, and Penalties
Chapter 10
Mobile, Local, and Vertical SEO
Chapter 11
Tracking Results and Measuring Success
Chapter 12
Domain Changes, Redesigns, and Troubleshooting
Chapter 13
SEO Education and Research
Chapter 14
SEO Support: In-House, External, or Both?
Chapter 15
An Evolving Art Form: The Future of SEO
 

Book Details

Subject
Computer Science
Publisher
O'Reilly Media
Published
2015
Pages
141
Edition
3
Language
English
ISBN13 Digital
9781491948965
ISBN10 Digital
1491948965
PDF Size
10.5 MB
License
Open Publication License

Related Books

The Art of Community
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage co...
Actors and the Art of Performance: Under Exposure
Actors and the Art of Performance: Under Exposure combines the author's two main biographical paths: her professional commitment to the fields of both theatre and philosophy. The art of acting on stage is analysed here not only from the theoretical perspective of a spectator, but also from the perspective of the actor. The author draws on her exper...
The SysAdmin Handbook
Over the past two years, Simple-Talk has published articles on a variety of SysAdmin topics, from Exchange to Virtualization, and including everything from Powershell to Unified Messaging. We have brought the best of these articles together to form The SysAdmin Handbook. With over fifty articles packed into this book, it will be an essential refere...
The Condition of Digitality
David Harvey's The Condition of Postmodernity rationalised capitalism's transformation during an extraordinary year: 1989. It gave theoretical expression to a material and cultural reality that was just then getting properly started - globalisation and postmodernity - whilst highlighting the geo-spatial limits to accumulation imposed by our planet....
The Art of Insight in Science and Engineering
This book shows us that the way to master complexity is through insight rather than precision. Precision can overwhelm us with information, whereas insight connects seemingly disparate pieces of information into a simple picture. Unlike computers, humans depend on insight. Based on the author's fifteen years of teaching at MIT, Cambridge University...
The Beauty of Geology
This book contains a collection of rare geologic maps and figures made by Chinese geologists in the last century. Preserved in National Geological Archives of China, these artworks demonstrate the development and innovation of geological mapping technology in China in the past 100 years. The collections are highly scientific and artistic, with most...