Marketing and Advertising Using Google
The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand....
Innovative Medicine
This book is devoted to innovative medicine, comprising the proceedings of the Uehara Memorial Foundation Symposium 2014. It remains extremely rare for the findings of basic research to be developed into clinical applications, and it takes a long time for the process to be achieved. The task of advancing the development of basic research into clini...
Entity-Oriented Search
This book covers all facets of entity-oriented search—where "search" can be interpreted in the broadest sense of information access—from a unified point of view, and provides a coherent and comprehensive overview of the state of the art. It represents the first synthesis of research in this broad and rapidly developing area. Selected ...
The Ecological Scarcity Method for the European Union
This report transfers the Ecological Scarcity Method (ESM) to the EU and its 28 member states. It provides a powerful tool for unbiased environmental assessments in enterprises and surveys the current impacts and the targets published by environmental authorities, specifically the European Environment Agency. ESM assesses environmental impacts of m...
Market Segmentation Analysis
This book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of mark...
Enabling Sustainable Energy Transitions
"This compact book argues that ideas about accountability and legitimation – drawn from work on environmental governance – can open up new analytical perspectives on what is holding back effective energy system transformation. With bite-size chapters and illustrative cases that draw on the work of five expert witnesses, this is a novel int...
Vote Buying in Indonesia
Muhtadi's analysis of vote-buying in post-democratization Indonesia is original, profound, subtle, nuanced, and convincing as well as beautifully organized and well written. Equally important, its imaginative policy prescriptions will be widely read and cited as a significant contribution to the literature of comparative electoral politics. —Wil...
Enabling Asia to Stabilise the Climate
This book presents good practices in Asia and ASEAN countries for effectively promoting advances in response to climate change, which can help to achieve sustainable development in Asia and around the world. As a proposal, the aim is to influence the discussions at COP 21 by providing a positive agenda with concrete actions from an Asian perspectiv...
Trade Unions on YouTube
This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies hav...
Scaling of Differential Equations
The book serves both as a reference for various scaled models with corresponding dimensionless numbers, and as a resource for learning the art of scaling. A special feature of the book is the emphasis on how to create software for scaled models, based on existing software for unscaled models. Scaling (or non-dimensionalization) is a mathematical...
Achieving the Paris Climate Agreement Goals
This book presents detailed pathways to achieve 100% renewable energy by 2050, globally and across ten geographical regions. Based on state-of-the-art scenario modelling, it provides the vital missing link between renewable energy targets and the measures needed to achieve them. Bringing together the latest research in climate science, renewable en...
Fading Foundations
This book addresses the age-old problem of infinite regresses in epistemology. How can we ever come to know something if knowing requires having good reasons, and reasons can only be good if they are backed by good reasons in turn? The problem has puzzled philosophers ever since antiquity, giving rise to what is often called Agrippa's Trilemma. The...
Cost and Revenue Overruns of the Olympic Games 2000–2018
In this book the cost and revenue overruns of Olympic Games from Sydney 2000 to PyeongChang 2018 from eight years before the Games to Games‐time are investigated to provide a base for future host cities. The authors evaluated the development of expenditure and revenues of the organizing committees to operate the event, and the investment of taxpa...
Contemporary Turkey at a Glance
Turkey has witnessed significant social, cultural, and political change over the last decades. This transformation has manifested itself in all segments of society and resulted in the alteration of political ideologies and institutions. The twelve authors of this volume shed light on the complexities of a changing Turkey through an interdisciplinar...
Sustainable Development Goals and Human Rights
This free book analyses the interplay of sustainable development and human rights from different perspectives including fight against poverty, health, gender equality, working conditions, climate change and the role of private actors. Each aspect is addressed from a more human rights-focused angle and a development-policy angle. This allows compari...
The Places Where Community Is Practiced
In this open access publication, the social cohesion of urban neighborhoods and their residents is examined, which is often viewed as vulnerable since increased mobility, individualization, wider socio-economic and demographic changes have fundamentally altered the basis for everyday social interaction in urban neighborhoods. Anna Steigemann gives ...
Sustainable Manufacturing
Sustainability imposes an unprecedented challenge on society and has become the driving force of an urgent search for innovative solutions in all branches of economy. Manufacturing plays a key role in many areas of human living, and it is both part of the problem and of the solution. This book offers an overview of the broad field of research on s...
Entreprenerd: Marketing <for> Programmers
A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero tr...
SLO Adoption and Usage in Site Reliability Engineering
To realize the full benefits of SRE, organizations need well-thoughtout reliability targets known as service level objectives (SLOs) that are measured by service level indicators (SLIs), a quantitative measure of an aspect of the service. As detailed in the following section, the measurable goals set forth in an organization's SLOs eliminate the co...
Estimating Illicit Financial Flows
Illicit financial flows constitute a global phenomenon of massive but uncertain scale, which erodes government revenues and drives corruption in countries rich and poor. In 2015, the countries of the world committed to a target to reduce illicit flows, as part of the UN Sustainable Development Goals. But five years later, there is still no agreemen...
Learn BlackBerry 10 App Development
Learn how to leverage the BlackBerry 10 Cascades framework to create rich native applications. Learn BlackBerry 10 App Development gives you a solid foundation for creating BlackBerry 10 apps efficiently. Along the way, you will learn how to use QML and JavaScript for designing your app's UI, and C++/Qt for the application logic. No prior knowledge...
X-Ray Contrast Media
This book is an overview on CT/X-ray contrast media designed for radiologists and other medical specialists who use contrast media in imaging and interventional procedures as well as related scientists on the use and pharmaceutical aspects of X-ray contrast media. The overall goal of this book is to provide a comprehensive overview relevant for the...
White Paper on Joint Replacement
White Paper on Joint ReplacementThis White Paper details the status of hip and knee arthroplasty care in Germany. Hip and knee replacements are amongst the most frequently performed procedures and usually become necessarily due to age-related wear of the joint, osteoarthritis and fractures of the femoral neck. In light of demographic change, demand...
The Restless Compendium
This interdisciplinary book contains 22 essays and interventions on rest and restlessness, silence and noise, relaxation and work. It draws together approaches from artists, literary scholars, psychologists, activists, historians, geographers and sociologists who challenge assumptions about how rest operates across mind, bodies, and practices. Rest...
Instructional Scaffolding in STEM Education
This book uses meta-analysis to synthesize research on scaffolding and scaffolding-related interventions in STEM (science, technology, engineering, and mathematics) education. Specifically, the volume examines the extent to which study quality, assessment type, and scaffolding characteristics (strategy, intended outcome, fading schedule, scaffoldin...
Microfinance 3.0
This book focuses on the achievements, current trends and further potential of microfinance to scale-up and serve many more clients with financial services that enable them to improve their living conditions. The book asks what it takes to achieve sustainable impact: to know your clients and to understand their needs, to treat them in a fair and tr...
Greening the Financial Sector
Given the manifold challenges of financial sectors in developing and transition countries, one might be tempted to believe that embarking on "green" finance is not a priority for financial systems development. However, there are a number of arguments against this view. Environmental finance, particularly energy efficiency and renewable en...
Equitable Research Partnerships
This book offers insights into the development of the ground-breaking Global Code of Conduct for Research in Resource-Poor Settings (GCC) and the San Code of Research Ethics. Using a new, intuitive moral framework predicated on fairness, respect, care and honesty, both codes target ethics dumping - the export of unethical research practices from a ...
Handbook of Contact Mechanics
This book contains a structured collection of complete solutions of all significant axially symmetric contact problems. It provides solutions for classical profiles such as the sphere, cone or flat cylindrical punch as well as a multitude of other technically relevant shapes, e.g. the truncated cone, the worn sphere, rough profiles, hollow cylinder...
A Time for Metabolism and Hormones
Recent years have seen spectacular advances in the field of circadian biology. These have attracted the interest of researchers in many fields, including endocrinology, neurosciences, cancer, and behavior. By integrating a circadian view within the fields of endocrinology and metabolism, researchers will be able to reveal many, yet-unsuspected aspe...
The EU and China in African Authoritarian Regimes
This book analyses the domestic politics of African dominant party regimes, most notably African governments' survival strategies, to explain their variance of opinions and responses towards the reforming policies of the EU. The author discredits the widespread assumption that the growing presence of China in Africa has made the EU's task of suppor...
Marginality
This volume presents new insights on marginality, i.e. the situation of people living on the edge of socio-economic and ecological systems. The marginality concept leads to different development policies. While the prevalence of poverty declined by about 50 percent in the past two decades, any further reduction of poverty will be more difficult, be...

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