Digital Peripheries

The Online Circulation of Audiovisual Content from the Small Market Perspective

by Petr Szczepanik, Pavel Zahrádka, Jakub Macek, Paul Stepan

Digital Peripheries

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Book Description

Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission's Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.

This open book is licensed under a Creative Commons License (CC BY). You can download Digital Peripheries ebook for free in PDF format (4.5 MB).

Book Details

Subject
Business and Management
Publisher
Springer
Published
2020
Pages
303
Edition
1
Language
English
ISBN13
9783030448493
ISBN10
3030448495
ISBN13 Digital
9783030448509
ISBN10 Digital
3030448509
PDF Size
4.5 MB
License
CC BY

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