Entreprenerd: Marketing <for> Programmers
A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero tr...
Care in Healthcare
This book examines the concept of care and care practices in healthcare from the interdisciplinary perspectives of continental philosophy, care ethics, the social sciences, and anthropology. Areas addressed include dementia care, midwifery, diabetes care, psychiatry, and reproductive medicine. Special attention is paid to ambivalences and tensions ...
A Fair Share of Tax
This book takes a taxpayer's perspective to the relations taxation creates between people and their state. Larsen proposes that in order to understand tax compliance and cheating, we have to look beyond law, psychological experiments and surveys to include tax collectors and taxpayers' practices. The text explores the view of taxes seen as citizen'...
Formalizing the Shadow Economy in Serbia
The main objective of this book is to develop a strategy and policy measures to enhance the formalization of the shadow economy in order to improve the competitiveness of the economy and contribute to economic growth; it explores these issues with special reference to Serbia. The size and development of the shadow economy in Serbia and other Centra...
The Third Sector as a Renewable Resource for Europe
This book provides a critical account of the third sector and its future in Europe. It offers an original conceptualization of the third sector in its European manifestations alongside an overview of its major contours, including its structure, sources of support, and recent trends. It also assesses the impact of this sector in Europe which conside...
Comparative Perspectives on Work-Life Balance and Gender Equality
This book portrays men's experiences of home alone leave and how it affects their lives and family gender roles in different policy contexts and explores how this unique parental leave design is implemented in these contrasting policy regimes. The book brings together three major theoretical strands: social policy, in particular the literature on...
Living with Disfigurement in Early Medieval Europe
This book examines social and medical responses to the disfigured face in early medieval Europe, arguing that the study of head and facial injuries can offer a new contribution to the history of early medieval medicine and culture, as well as exploring the language of violence and social interactions. Despite the prevalence of warfare and conflict ...
Infrastructure and Economic Growth in Asia
Public spending on infrastructure plays an important role in promoting economic growth and poverty alleviation. Empirical studies unequivocally show that under-investment in infrastructure limits economic growth. At the same time, numerous other studies have shown that investment in infrastructure can be an effective tool in fighting poverty reduct...
Extended Working Life Policies
This volume addresses the current debate on extended working life policy by considering the influence of gender and health on the experiences of older workers. Bringing together an international team of scholars, it tackles issues as gender, health status and job/ occupational characteristics that structure the capacity and outcomes associated with...
Lewis Fry Richardson: His Intellectual Legacy and Influence in the Social Sciences
This is an open access book. Lewis F Richardson (1981-1953), a physicist by training, was a pioneer in meteorology and peace research and remains a towering presence in both fields. This edited volume reviews his work and assesses its influence in the social sciences, notably his work on arms races and their consequences, mathematical models, the s...
Tales of Darkness and Light
Soso Tham (1873-1940), the acknowledged poet laureate of the Khasis of northeastern India, was one of the first writers to give written poetic form to the rich oral tradition of his people. Poet of landscape, myth and memory, Soso Tham paid rich and poignant tribute to his tribe in his masterpiece The Old Days of the Khasis. Janet Hujon's vibran...
Don't Panic: Mobile Developer's Guide to The Galaxy
This project was initiated in 2009 with the aim to spread knowledge about mobile technologies and encourage people to enter our community or deepen their existing knowledge. More than twenty writers from the mobile community share their know-how in dealing with topics such as accessibility in mobile apps, UX design, mobile analytics, prototyping...
Introduction to Financial Accounting
Introduction to Financial Accounting is intended for a first course in introductory financial accounting. It has been extensively edited by Athabasca University and reflects current International Financial Reporting Standards (IFRS). A corporate approach is utilized versus beginning with a sole proprietorship emphasis and then converting to a corpo...
Introduction to Financial Accounting: U.S. GAAP Adaptation
Introduction to Financial Accounting: U.S. GAAP, was intended for a first course in introductory financial accounting. It focuses on core introductory financial accounting topics that match pre-requisite requirements for students advancing to intermediate financial accounting. A corporate approach is utilized versus beginning with a sole proprietor...
Business Math
Business Mathematics was written to meet the needs of a twenty-first century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and Present). This process is found throughout the text and in every guided example to help students develop...
An Introduction to Computer Networks
An Introduction to Computer Networks, a free and open general-purpose computer-networking free book, complete with diagrams and exercises. It covers the LAN, internetworking and transport layers, focusing primarily on TCP/IP. Particular attention is paid to congestion; other special topics include queuing, real-time traffic, network management, sec...
Financial Accounting
This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions....
Don't Just Roll the Dice
How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice. Neil Davidson is co-founder of Red Gate Software. Redgate was founded in 1999 and now ...
Philosophical and Mathematical Logic
This book was written to serve as an introduction to logic, with in each chapter – if applicable – special emphasis on the interplay between logic and philosophy, mathematics, language and (theoretical) computer science. The reader will not only be provided with an introduction to classical logic, but to philosophical (modal, epistemic, deontic...
Intermediate Financial Accounting Volume 2
Intermediate Financial Accounting Volume 2 developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The textbook reflects...
Doing Business 2020
The Doing Business 2020 study shows that developing economies are catching up with developed economies in ease of doing business. Still, the gap remains wide. An entrepreneur in a low-income economy typically spends around 50 percent of the country's per-capita income to launch a company, compared with just 4.2 percent for an entrepreneur in a h...
Migration and Social Protection in Europe and Beyond (Volume 1)
This first open access book in a series of three volumes provides an in-depth analysis of social protection policies that EU Member States make accessible to resident nationals, non-resident nationals and non-national residents. In doing so, it discusses different scenarios in which the interplay between nationality and residence could lead to ineq...
97 Things Every Software Architect Should Know
In this truly unique technical book, today's leading software architects present valuable principles on key development issues that go way beyond technology. More than four dozen architects - including Neal Ford, Michael Nygard, and Bill de hOra - offer advice for communicating with stakeholders, eliminating complexity, empowering developers, and m...
Transforming Trauma
Have you ever looked deep into the eyes of an animal and felt entirely known? Often, the connections we share with non-human animals represent our safest and most reliable relationships, offering unique and profound opportunities for healing in periods of hardship. This book focuses on research developments, models, and practical applications of hu...
What's the Future of Work?
What is the future when more and more work can be done by intelligent machines instead of people, or only done by people in partnership with those machines? What happens to workers, and what happens to the companies that depend on their purchasing power? What's the future of business when technology-enabled networks and marketplaces are better at d...