Don't Just Roll the Dice

A usefully short guide to software pricing

by Neil Davidson

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Book Description

How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors?

This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.

Neil Davidson is co-founder of Red Gate Software. Redgate was founded in 1999 and now employs some 275 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for seven years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.

This open book is licensed strictly for personal or educational use. You can download Don't Just Roll the Dice ebook for free in PDF format (5.3 MB).

Table of Contents

Chapter 1
Some - but not too much - Economics
9
Chapter 2
Pricing Psychology: What is your product worth?
15
Chapter 3
Pricing Pitfalls
27
Chapter 4
Advanced Pricing
35
Chapter 5
What your price says about you (and how to change it)
60

Book Details

Subject
Computer Science
Publisher
Red Gate
Published
2009
Pages
74
Edition
1
Language
English
ISBN13 Digital
9781906434380
ISBN10 Digital
1906434387
PDF Size
5.3 MB
License
For personal or educational use

Book Hashtags

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