A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero tr...
This open book aims to show which factors have been decisive in the rise of successful countries. Never before have so many people been so well off. However, prosperity is not a law of nature; it has to be worked for. A liberal economy stands at the forefront of this success - not as a political system, but as a set of economic rules promoting comp...
This volume presents new insights on marginality, i.e. the situation of people living on the edge of socio-economic and ecological systems. The marginality concept leads to different development policies. While the prevalence of poverty declined by about 50 percent in the past two decades, any further reduction of poverty will be more difficult, be...
This book provides an exhaustive picture of the role that annulment conflicts play in the EU multilevel system. Based on a rich dataset of annulment actions since the 1960s and a number of in-depth case studies, it explores the political dimension of annulment litigation, which has become an increasingly relevant judicial tool in the struggle over ...
This free book represents one of the key milestones of DESIGNSCAPES, an H2020 CSA (Coordination and Support Action) research project funded by the European Commission under the Call "User-driven innovation: value creation through design-enabled innovation". The book demonstrates that adopting design allows us to embed innovation within th...
The conventional approach to risk communication, based on a centralized and controlled model, has led to blatant failures in the management of recent safety related events. In parallel, several cases have proved that actors not thought of as risk governance or safety management contributors may play a positive role regarding safety. Building on the...
"In this book, Wallace elegantly shows how committed government intervention can improve wellbeing with rigour and impact. It's an essential read for anyone concerned with the future of the UK."Julia Unwin, CBE"As someone who commissioned one of the first attempts to learn from the devolved nations I am delighted to see this pub...
The objective of this book is to help at-risk organizations to decipher the "safety cloud", and to position themselves in terms of operational decisions and improvement strategies in safety, considering the path already travelled, their context, objectives and constraints. What link can be established between safety culture and safety mod...
This open access textbook welcomes students into the fundamental theory of measure, integration, and real analysis. Focusing on an accessible approach, Axler lays the foundations for further study by promoting a deep understanding of key results. Content is carefully curated to suit a single course, or two-semester sequence of courses, creating a v...
Linux systems are everywhere today, even in companies once considered "pure Windows." If you're a sysadmin, network administrator, or developer in a small Windows shop, you may have to jump in and fix a system problem when your site goes down. What if you have no Linux knowledge? This short guide provides tips to help you survive.
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This volume is a comprehensive, critical introduction to vertebrate zooarchaeology, the field that explores the history of human relations with animals from the Pliocene to the Industrial Revolution. The book is organized into five sections, each with an introduction, that leads the reader systematically through this swiftly expanding field. Sec...
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools.The book is based on the premise that the key for managing the sustainable business is finding the...
This book provides end-to-end guidance on the Docker application development lifecycle with Microsoft tools and services while providing an introduction to Docker development concepts for readers who might be new to the Docker ecosystem. This way, anyone can understand the global picture and start planning development projects based on Docker and M...
James McCaffrey leads you through the fundamental concepts of neural networks, including their architecture, input-output, tanh and softmax activation, back-propagation, error and accuracy, normalization and encoding, and model interpretation. Although most concepts are relatively simple, there are many of them, and they interact with each other in...
What constitutes a healthy diet? Mainstream media and advertisers would like you to think that the answer to this question is complicated and controversial. But science, fortunately, tells us otherwise.
A Conversation about Healthy Eating brings together all the relevant science about healthy eating in one place, and it's exactly that - a c...
There's a lot of outdated information on the Web that leads new PHP users astray, propagating bad practices and insecure code. PHP: The Right Way is an easy-to-read, quick reference for PHP popular coding standards, links to authoritative tutorials around the Web and what the contributors consider to be best practices at the present time.
T...
With its novel XOR-based metric topology, Kademlia is the first peer-to-peer system to combine provable consistency and performance, latency-minimizing routing, and a symmetric, unidirectional topology. In The Kademlia Protocol Succinctly, author Marc Clifton leads readers through the positive aspects of Kademlia's decentralized specifications...
David Harvey's The Condition of Postmodernity rationalised capitalism's transformation during an extraordinary year: 1989. It gave theoretical expression to a material and cultural reality that was just then getting properly started - globalisation and postmodernity - whilst highlighting the geo-spatial limits to accumulation imposed by o...
Making up Numbers: A History of Invention in Mathematics offers a detailed but accessible account of a wide range of mathematical ideas. Starting with elementary concepts, it leads the reader towards aspects of current mathematical research.
The book explains how conceptual hurdles in the development of numbers and number systems were overcome i...
Social media is at the core of digital transformations in organizations. Facebook, Twitter, LinkedIn, and other social media platforms widen the scope for rapid and effective communication with stakeholders. They also create a range of new and challenging ethical dilemmas.This open access book categorizes the dilemmas organizations across a range o...
Two dramatically different philosophical approaches to classical mechanics were proposed during the 17th - 18th centuries. Newton developed his vectorial formulation that uses time-dependent differential equations of motion to relate vector observables like force and rate of change of momentum. Euler, Lagrange, Hamilton, and Jacobi, developed power...
The way developers design, build, and run software has changed significantly with the evolution of microservices and containers. These modern architectures use new primitives that require a different set of practices than most developers, tech leads, and architects are accustomed to. With this focused guide, Bilgin Ibryam and Roland Huß from Red H...
This open access book explores the amazing similarity between paths taken by people and many other things in life, and its impact on the way we live, teach and learn.
Offering insights into the new scientific field of paths as part of the science of networks, it entertainingly describes the universal nature of paths in large networked structures. ...
This open book examines the role of pilot and demonstration projects as crucial devices for conducting innovation in the context of the energy transition. Bridging literature from sustainability transitions and Science and Technology Studies (STS), it argues that such projects play a crucial role, not only in shaping future energy and mobility syst...
The audience for this guide is mainly developers, development leads, and architects who are interested in building modern web applications using Microsoft technologies and services in the cloud.
A secondary audience is technical decision makers who are already familiar ASP.NET or Azure and are looking for information on whether it makes sense to...
You can find a whole range of programming textbooks intended for complete beginners. However, this one is exceptional to certain extent. The whole textbook is designed as a record of the dialogue of the author with his daughter who wants to learn programming. The author endeavors not to explain the Java programming language to the readers, but to t...
Vienna, the capital of the Austro-Hungarian Empire, but in a world in which the First World War did not take place: a man disappears. Ludwig Pechstein, of the Pechstein Security and Investigations Agency, is asked to investigate, The trail leads to gruesome secret chemical warfare research programmes, a land commune in Switzerland, smugglers of ava...
Every Database Administrator, developer, report writer, and anyone else who writes T-SQL to access SQL Server data, must understand how to read and interpret execution plans. My book leads you right from the basics of capturing plans, through how to interrupt them in their various forms, graphical or XML, and then how to use the information you fin...
This work introduces a new specification and verification approach for dynamic systems. The introduced approach is able to provide type II error free results by definition, i.e. there are no hidden faults in the verification result. The approach is based on Kaucher interval arithmetic to enclose the measurement in a bounded error sense. The develop...
This 2d volume describes the systematic application of Promise Theory to systems, representing a significant step forward in describing functional systems with both dynamics and semantics. By combining quantitative and qualitative descriptions in a single framework, Promise Theory provides the first impartial language for multiscale system phenomen...
This book provides an algorithmic perspective to autonomous robotics to students with a sophomore-level of linear algebra and probability theory. Robotics is an emerging field at the intersection of mechanical engineering, electrical engineering, and computer science. With computers becoming more powerful, making robots smart is getting more and mo...
This is an image processing textbook with a difference. Instead of just a picture gallery of before-and-after images, we provide (on the accompanying website) MATLAB programs (.m files) and images (.mat files) for each of the examples. These allow the reader to experiment with various parameters, such as noise strength, and see their effect on the ...