The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand.
This open book is licensed under a Creative Commons License (CC BY). You can download Marketing and Advertising Using Google ebook for free in PDF format (4.9 MB).
Table of Contents
Google Search Marketing: AdWords
Overview of Google AdWords Accounts
Successful Keyword-Targeted Advertising
Image and Video Ads
Local & Mobile Advertising
The Future of AdWords Advertising
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