Marketing and Advertising Using Google

Targeting Your Advertising to the Right Audience

by Google, Karl Barksdale

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Book Description

The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand.

This open book is licensed under a Creative Commons License (CC BY). You can download Marketing and Advertising Using Google ebook for free in PDF format (4.9 MB).

Table of Contents

Lesson 1
Google Search Marketing: AdWords
 
Lesson 2
Overview of Google AdWords Accounts
 
Lesson 3
Successful Keyword-Targeted Advertising
 
Lesson 4
Image and Video Ads
 
Lesson 5
Local & Mobile Advertising
 
Lesson 6
Tracking Performance
 
Lesson 7
The Future of AdWords Advertising
 
Lesson 8
AdSense
 

Book Details

Subject
Computer Science
Publisher
Cengage Learning
Published
2007
Pages
156
Edition
1
Language
English
ISBN13 Digital
9781426627378
ISBN10 Digital
1426627378
PDF Size
4.9 MB
License
CC BY

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