Fundamentals of Business

by Stephen J. Skripak

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Book Description

Fundamentals of Business, 2nd Edition is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.

This open book is licensed under a Creative Commons License (CC BY-NC-SA). You can download Fundamentals of Business ebook for free in PDF format (7.8 MB).

Table of Contents

Chapter 1
Teamwork in Business
 
Chapter 2
The Foundations of Business
 
Chapter 3
Economics and Business
 
Chapter 4
Ethics and Social Responsibility
 
Chapter 5
Business in a Global Environment
 
Chapter 6
Forms of Business Ownership
 
Chapter 7
Entrepreneurship: Starting a Business
 
Chapter 8
Management and Leadership
 
Chapter 9
Structuring Organizations
 
Chapter 10
Operations Management
 
Chapter 11
Motivating Employees
 
Chapter 12
Managing Human Resources
 
Chapter 13
Union/Management Issues
 
Chapter 14
Marketing: Providing Value to Customers
 
Chapter 15
Pricing Strategy
 
Chapter 16
Hospitality and Tourism
 
Chapter 17
Accounting and Financial Information
 
Chapter 18
Personal Finances
 

Book Details

Publisher
Virginia Tech Publishing
Published
2018
Pages
384
Edition
2
Language
English
ISBN13
9780997920178
ISBN10
0997920173
ISBN13 Digital
9781949373905
ISBN10 Digital
1949373908
PDF Size
7.8 MB
License
CC BY-NC-SA

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