Fundamentals of Business

by Stephen J. Skripak

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Book Description

Fundamentals of Business, 2nd Edition is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.

This open book is licensed under a Creative Commons License (CC BY-NC-SA). You can download Fundamentals of Business ebook for free in PDF format (7.8 MB).

Table of Contents

Chapter 1
Teamwork in Business
Chapter 2
The Foundations of Business
Chapter 3
Economics and Business
Chapter 4
Ethics and Social Responsibility
Chapter 5
Business in a Global Environment
Chapter 6
Forms of Business Ownership
Chapter 7
Entrepreneurship: Starting a Business
Chapter 8
Management and Leadership
Chapter 9
Structuring Organizations
Chapter 10
Operations Management
Chapter 11
Motivating Employees
Chapter 12
Managing Human Resources
Chapter 13
Union/Management Issues
Chapter 14
Marketing: Providing Value to Customers
Chapter 15
Pricing Strategy
Chapter 16
Hospitality and Tourism
Chapter 17
Accounting and Financial Information
Chapter 18
Personal Finances

Book Details

Virginia Tech Publishing
ISBN13 Digital
ISBN10 Digital
PDF Size
7.8 MB

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