Fundamentals of Business, 2nd Edition is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.
This open book is licensed under a Creative Commons License (CC BY-NC-SA). You can download Fundamentals of Business ebook for free in PDF format (7.8 MB).
Table of Contents
Teamwork in Business
The Foundations of Business
Economics and Business
Ethics and Social Responsibility
Business in a Global Environment
Forms of Business Ownership
Entrepreneurship: Starting a Business
Management and Leadership
Managing Human Resources
Marketing: Providing Value to Customers
Hospitality and Tourism
Accounting and Financial Information