Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school ...
This introductory text covers all the key concepts, relationships, and ideas behind spaceflight and is the perfect companion for students pursuing courses on or related to astronautics. As a crew member of the STS-55 Space Shuttle mission and a full professor of astronautics at the Technical University of Munich, Ulrich Walter is an acknowledged ex...
This book provides a balanced presentation of the fundamental principles of cardiovascular biomechanics research, as well as its valuable clinical applications. Pursuing an integrated approach at the interface of the life sciences, physics and engineering, it also includes extensive images to explain the concepts discussed.Cardiovascular biome...
In this book we learn that there is a clear but complex relationship between setting and character on screen. Certain settings stand out above others—think of the iconic gooey dripping tunnels that Ripley stumbles through in Aliens, Norman’s bird-decorated parlour in Psycho or the dark Gotham of certain Batman movies. But what makes these parti...
This casebook provides a set of cases that reveal the current complexity of medical decision-making, ethical reasoning, and communication at the end of life for hospitalized patients and those who care for and about them. End-of-life issues are a controversial part of medical practice and of everyday life. Working through these cases illuminates bo...
This book covers both classical and modern models in deep learning. The chapters of this book span three categories:
The basics of neural networks: Many traditional machine learning models can be understood as special cases of neural networks. An emphasis is placed in the first two chapters on understanding the relationship between traditional mac...
This carefully written textbook offers a thorough introduction to abstract algebra, covering the fundamentals of groups, rings and fields. The first two chapters present preliminary topics such as properties of the integers and equivalence relations. The author then explores the first major algebraic structure, the group, progressing as far as the ...
Now in its 2nd English edition, Mechanics of Materials is the second volume of a three-volume textbook series on Engineering Mechanics. It was written with the intention of presenting to engineering students the basic concepts and principles of mechanics in as simple a form as the subject allows. A second objective of this book is to guide the stud...
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, ...
Reinforcement learning, one of the most active research areas in artificial intelligence, is a computational approach to learning whereby an agent tries to maximize the total amount of reward it receives while interacting with a complex, uncertain environment. In Reinforcement Learning, Richard Sutton and Andrew Barto provide a clear and simple acc...
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization ...
Multilingualism is integral to the human condition. Hinging on the concept of Creative Multilingualism - the idea that language diversity and creativity are mutually enriching - this timely and thought-provoking volume shows how the concept provides a matrix for experimentation with ideas, approaches and methods.
The book presents four years of ...
Living Earth Community: Multiple Ways of Being and Knowing is a celebration of the diversity of ways in which humans can relate to the world around them, and an invitation to its readers to partake in planetary coexistence. Innovative, informative, and highly accessible, this interdisciplinary anthology of essays brings together scholars, writers a...
There is agency in all we do: thinking, doing, or making. We invent a tune, play, or use it to celebrate an occasion. Or we make a conceptual leap and ask more abstract questions about the conditions for agency. They include autonomy and self-appraisal, each contested by arguments immersing us in circumstances we don't control. But can it be t...
When processing text files, the awk language is ideal for handling data extraction, reporting, and data-reformatting jobs. This practical guide serves as both a reference and tutorial for POSIX-standard awk and for the GNU implementation, called gawk. This book is useful for novices and awk experts alike.
In this thoroughly revised 5th edition, ...
Today we are witnessing an increased use of data visualization in society. Across domains such as work, education and the news, various forms of graphs, charts and maps are used to explain, convince and tell stories. In an era in which more and more data are produced and circulated digitally, and digital tools make visualization production increasi...
In this offers a methodological response to recent efforts by scholars in rhetoric and composition/writing studies to account for patterns indicative of the discipline's maturation. Influenced by work on distant reading and thin description, this monograph attends to forms of knowledge newly available via computationally mined, aggregated data...
Recent acts of terrorism and the current unrest in the Middle East remind us how important it is to understand the relationship between violence, peace and democracy. In a challenging and insightful essay, Amartya Sen explores ideas around 'organised violence' (such as war, genocide and terrorism) and violence against the individual. High...
The purpose of this book is to shed light on the performance and personal competencies of information technology (IT) project managers in South Africa. Predictive models are built to determine what project managers consider the crucial competencies they should possess to deliver an IT project successfully. This investigation takes place in the cont...
Have you ever wished you could reprogram your brain, just as a hacker would a computer? In this 3-step guide to improving your mental habits, learn to take charge of your mind and banish negative thoughts, habits, and anxiety - in just 21 days!
A seasoned author, comedian, and entrepreneur, Sir John Hargrave once suffered from unhealthy addictio...
Since the growth of social media, human communication has become much more visual. This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north of London, and those from a small town in Trinida...
From paintings and food to illness and icebergs, science is happening everywhere. Rather than follow the path of a syllabus or textbook, Andrew Morris takes examples from the science we see every day and uses them as entry points to explain a number of fundamental scientific concepts - from understanding colour to the nature of hormones - in ways t...
Drawing Futures brings together international designers and artists for speculations in contemporary drawing for art and architecture.
Despite numerous developments in technological manufacture and computational design that provide new grounds for designers, the act of drawing still plays a central role as a vehicle for speculation. There is a r...
The ideal reader for this book will be quantitatively literate and has a basic understanding of statistical concepts and R programming. The student should have a basic understanding of statistical inference such as contained in "Statistical inference for data science". The book gives a rigorous treatment of the elementary concepts of regr...
Force.com Succinctly offers developers and business users easy access to the many benefits of this popular platform. Now anyone can build powerful enterprise apps without writing lots of code, and author Ed Freitas guides readers through the Force.com fundamentals. Developers from backgrounds such as SQL Server, .NET, and JavaScript will see quickl...
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage co...
David Harvey's The Condition of Postmodernity rationalised capitalism's transformation during an extraordinary year: 1989. It gave theoretical expression to a material and cultural reality that was just then getting properly started - globalisation and postmodernity - whilst highlighting the geo-spatial limits to accumulation imposed by o...
Aural History is an anti-memoir memoir of encountering devastating grief that uses experimental storytelling to recreate the winding, fractured path of loss and transformation.
Written by a thirty-something psychotherapist and queer theorist, Aural History is structured as a sequence of three sections that each use different narrative styles to ...
Across the Western world, full membership of society is established through entitlements to space and formalized in the institutions of property and citizenship. Those without such entitlements are deemed less than fully human as they struggle to find a place where they can symbolically and physically exist. Written by an anthropologist who acciden...
This collection highlights a key metaphor in contemporary discourse about economy and society. The contributors explore how references to reality and the real economy are linked both to the utopias of collective well-being, supported by real monies and good economies, and the dystopias of financial bubbles and busts, in which people's own live...
Ethnicity and Race in the UK examines the state of racial inequality in a wide range of areas in post-Brexit Britain, including employment, health care, education, criminal justice, housing, and representation in the arts and media. Written to coincide with the fiftieth anniversary of the UK Race Relations Act of 1968 as well as the founding of the...