What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, ...
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark ...
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual...
This book demonstrates how popular culture can be successfully incorporated into medical and health science curriculums, capitalising on the opportunity fictional media presents to humanise case studies. Studies show that the vast majority of medical and nursing students watch popular medical television dramas and comedies such as Grey’s Anatomy,...
This guide is an introduction to developing microservices-based applications and managing them using containers. It discusses architectural design and implementation approaches using .NET Core and Docker containers. To make it easier to get started with containers and microservices, the guide focuses on a reference containerized and microservice-ba...
The Android Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
The .NET Framework Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
The C# Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
Istio is one of the most popular solutions for service meshes in cloud-native infrastructures, and it is most often deployed on Kubernetes clusters. In Istio Succinctly, authors Rahul Rai and Tarun Pabbi provide a practical guide to getting started with Istio, from setting up a Kubernetes cluster, to managing its traffic management, security, obser...
Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, w...
Introductory Statistics follows scope and sequence requirements of a one-semester introduction to statistics course and is geared toward students majoring in fields other than math or engineering. The text assumes some knowledge of intermediate algebra and focuses on statistics application over theory. Introductory Statistics includes innovative pr...
The Java Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
Love it or hate it, JavaScript is avidly eating the world of software development. From web sites and apps to servers, smartphones and connected objects, JavaScript is everywhere. It has evolved from a niche scripting tool crafted in a few days into a modern, multi-purpose language sitting on top of a rich ecosystem and a vibrant developer communit...
This book highlights practical sysadmin skills, common architectures that you'll encounter, and best practices that apply to automating and running systems at any scale, from one laptop or server to 1,000 or more. It is intended to help orient you within the discipline, and hopefully encourages you to learn more about system administration....
Since Microsoft sent shockwaves through its developer community with the release of .NET Core in 2016, it's continued to improve and expand its open-source, cross-platform offerings. ASP.NET Core 2 is a key component of that progress, delivering modularity, better performance, and flexibility to web development. In ASP.NET Core 2 Succinctly, a...
he World Wide Web has now been in use for more than 20 years. From early browsers to today's principal source of information, entertainment and much else, the Web is an integral part of our daily lives, to the extent that some people believe 'if it's not online, it doesn't exist.' While this statement is not entirely true, ...
Internet filtering, censorship of Web content, and online surveillance are increasing in scale, scope, and sophistication around the world, in democratic countries as well as in authoritarian states. The first generation of Internet controls consisted largely of building firewalls at key Internet gateways; China's famous "Great Firewall o...
Project Management Skills for All Careers offers a framework for managing projects in any career area. The concepts can be applied no matter where you work. As a matter of fact, many of our dislocated workers are trained to become certified in Project Management. Project management skills are essential and invaluable for anyone who initiates or is ...
Have you ever wished you could reprogram your brain, just as a hacker would a computer? In this 3-step guide to improving your mental habits, learn to take charge of your mind and banish negative thoughts, habits, and anxiety - in just 21 days!
A seasoned author, comedian, and entrepreneur, Sir John Hargrave once suffered from unhealthy addictio...
Faced with a global threat to food security, it is perfectly possible that society will respond, not by a dystopian disintegration, but rather by reasserting co-operative traditions. This book, by a leading expert in urban agriculture, offers a genuine solution to today's global food crisis. By contributing more to feeding themselves, cities c...
Learn how easy and quick it is to develop applications for Firefox OS, the new mobile operating system by Mozilla. Empowered by this books practical approach you will learn thru examples how to develop apps from the beginning all the way to the distribution in the Firefox Markeplace....
There's a lot of outdated information on the Web that leads new PHP users astray, propagating bad practices and insecure code. PHP: The Right Way is an easy-to-read, quick reference for PHP popular coding standards, links to authoritative tutorials around the Web and what the contributors consider to be best practices at the present time.
T...
In today's world of pervasive Internet connectivity and rapidly evolving Web technology, online security is as critical as it is challenging. With the enhanced availability of information and services online and Web-based attacks and break-ins on the rise, security risks are at an all time high. Hacking Exposed Web Applications shows you, step...
The book teaches you how to write web applications in Go without using a framework. It is possible to write a webapp without using any framework in Go. Each new concept will be explained via a valid code example. The book is based of a todo list manager I wrote in Go, and at any point in time, you can check the source code of the todo list manager....
Security in software development should be a first-order requirement, but it's often implemented in projects as an afterthought. With Application Security in .NET Succinctly, author Stan Drapkin provides a refresher of .NET security practices and fills common knowledge gaps for experienced developers and novices alike. Learn about hashes, mach...
The React Native Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
The Python Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
The PHP Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
This book is a collection of short interviews with 14 prominent individuals from different parts of the world, from Australia to Canada, and of different occupations, from low-level programmers to physicists and musicians, asking them a more-or-less similar set of questions on the following topics: their general attitude to programming, attitude to...
Even connecting a few programs across a few sockets is plain nasty when you start to handle real life situations. Trillions? The cost would be unimaginable. Connecting computers is so difficult that software and services to do this is a multi-billion dollar business. So today we're still connecting applications using raw UDP and TCP, proprieta...
The Public Domain Song Anthology by David Berger and Chuck Israels is a collection of 348 popular songs with modern and traditional harmonization for both study and performance. This open educational resource was curated by two leading jazz repertory experts and consists of songs in the US public domain. This anthology is the first of its kind and ...
This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory - concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in w...